Should Exhibition Floor Paint Be Glossy or Matte? 3 Dimensions for Quick Decision-Making

04 Feb, 2026

  Choosing floor paint for your showroom? Debating whether glossy looks more upscale or matte is more stain-resistant? Actually, you don't have to choose. Just consider these three core scenario needs, and the answer will become clear.
  1. Consider “Ambience”: Choose glossy for eye-catching appeal, or matte for textural depth
  Glossy floor paint: Reflects lighting and exhibit colors, creating a transparent, high-tech feel. Ideal for showcasing jewelry, electronics, and other items requiring emphasis on refinement. Also enhances photo quality.
  Matte Floor Paint: Emits soft, non-glare light with an inherently understated sophistication. Ideal for art galleries or vintage-themed zones, it directs viewer focus onto exhibits without distracting reflections.


  II. Addressing “Usage Pain Points”:
  Choose Matte for Dirt/Scratch Resistance; Opt for Gloss for Cleanliness
  Gloss Finish: Its drawbacks are evident—dust, footprints, and minor scratches show easily, requiring daily cleaning with a soft mop 1-2 times. Suitable for low-traffic galleries with dedicated maintenance staff.
  Matte Finish: Offers high “forgiveness”—minor stains and scratches are less noticeable. A daily dusting with a duster suffices. Ideal for high-traffic galleries with frequent exhibit movement, making maintenance hassle-free.


  III. Consider “Space Size”: Glossy finishes make small galleries appear larger, while matte finishes harmonize better in large galleries.
  For galleries under 50㎡, glossy paint extends visual space through reflection, creating a more spacious feel.
  For galleries over 200㎡, matte paint prevents visual fatigue from excessive reflection, fostering a calmer, more cohesive atmosphere.
  Final tip: If you're still undecided, try “partial mixing”—use matte finishes in walkways (for stain resistance) and gloss finishes under display stands (to highlight focal points), balancing aesthetics and practicality.

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